Ponceau 4R, Cochineal Red A, Brilliant Scarlet 4R
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A red synthetic coal tar or azo dye found in dessert toppings, jelly, salami, seafood dressings, tinned strawberries and fruit pie fillings and packeted cake mixes, cheesecakes, soups and trifles.

It appears to cause allergic and/or intolerance reactions particularly amongst those with an aspirin intolerance or asthmatics. Carcinogen in animals.

Not recommended for consumption by children.

The Hyperactive Childrens Support Group belive that a link exists between this additive and hyperactive behavioural disorders in children.

It is banned in Norway and the United States.