Kelloggs Real Fruit Winders are a snack product marketed directly at children, proclaiming that they are ' tremendously tasty and over 50% fruit'. So they may be, however the fruit content is processed and contains a meagre 1.5% fibre, and the sugar content is a massive 36%. Not a product to feed your children if you wish to avoid frequent visits to the dentist, and certainly not to be considered as part of a healthy balanced diet.
Ingredients (Blackcurrant flavour):

Fruit (67%) (Pear puree from concentrate, blackcurrant puree from concentrate (20%), glucose syrup, maltodextrin, sugar, hydrogenated vegetable oil, colour: anthocyanins E163, gelling agent: pectin E440, emulsifiers: mono and diglycerides of fatty acids E471, natural blackcurrant flavouring, citric acid E330, antidoxant: absorbic acid E300, acidity regulator: sodium citrate E331, malic acid E296. ( As per www.realfruitwinders.co.uk 2nd March 2003)

 

 

Cadbury's Sport Campaign 2003

The chocolate manufacturer Cadbury is launching a £9m campaign to persuade children to buy 160m chocolate bars, containing nearly 2m kg of fat, in exchange for "free" sports equipment for their schools. It says the initiative will help to tackle obesity.

The marketing scheme, called Cadbury Get Active, is being promoted with the Youth Sport Trust through schools. It has been endorsed by the minister for sport, Richard Caborn. It also uses sports stars Paula Radcliffe and Audley Harrison to link the brand with healthy activity.

To earn the equipment, schoolchildren will have to collect tokens from the main brands of Cadbury chocolate. A set of posts and net for volleyball for secondary schoolchildren would require, for example, tokens from 5,440 chocolate bars!!

 

Sunny Delight

Procter and Gamble's Sunny Delight beverage contains more sugar per 500 ml bottle, than the entire reccomended daily allowance for children!

Ingredients:

Water, fruit juice 15% (Orange, Lime, Mandarin and Grapefruit juice), Citric acid (E330), Vegetable oil, Preservative : Polyphosphate (E452), Modified Starch, Natural Flavourings, Vitamin C, Thickener: Guar Gum (E412), Preservative: Potassium Sorbate (E202), Sweetners: Acesulfame K (E950) and Aspartame (E951), Thickners: Xanthan Gum (E415) and Gellan Gum (E418), Beta-Carotene (Pro-Vitamin A), Vitamin B6, Thiamin (Vitamin B1).