A deep red/purple natural extract from beetroot, the principle compound of which is beta-d-glucopyranoside of betanidine..

Fairly unstable in many processes and can impart an earthy taste.

Can be found in bacon burgers, desserts, ice cream, jams, jellies, liquorice, oxtail soup, sauces and sweets.

No adverse effects are known but should be avoided by babies and young children as it contains nitrates